Sony in London: Be There When This Is It Arrives

Sony Music has invited fans to gather outside the company’s London office at exactly 5:00 a.m. on Monday, October 12, and to witness the arrival of the This Is It single under heavy security measures. The presence of the media at this time is expected to be impressive. For that reason, Sony has asked fans to show up to display their own Michael-themed clothing and/or banners supporting Michael at the location. The single will be transported from a studio in Los Angeles to Sony Music’s London office via a private plane.

Then, later that same day at 7:30 a.m. London time, local radio stations will begin playing the song.

Source: eMJey / Sony Music