Low Sales for the Immortal Album in Its First Week

Roger Friedman has reported sales of 40,000 copies of the Immortal album in its first week: “With all the noise around the Immortal tour by Cirque du Soleil, it was expected that the album in its first week would sell more. Immortal, a collection of Michael Jackson songs remixed by Kevin Antunes and used in Cirque du Soleil performances, sold only about 40,000 copies in its first week and ranked 18th.” The first album to top the chart with 120,000 copies sold was a Nickelback release. Friedman writes that 40,000 copies is sad and disappointing compared to Michael’s successful albums, which sold in the millions. Of course, in this era, achieving such sales is a dream, and people prefer to download music illegally from the internet without paying. In the meantime, there are collectors or fans determined to keep every piece of memorabilia from their favorite artist. But apparently, the album of songs that has been released again and again in various packages with different remixes no longer has the same impact on Michael’s fans—who surely number more than 40,000. Still, their fan feeling may push them to go to stores to make sure every release carrying the name Michael Jackson reaches number one. However, the remixes also have their own fans, and beyond that, the album’s relative success is also due to Kevin Antunes’ beautiful remixes and the joy and energy present in the album. Friedman points to the lack of proper advertising and marketing as reasons for the album’s low sales. The album released last year titled “Michael,” which included a number of previously unreleased songs, sold far more than Immortal and, despite all the chaos and lack of planning, reached the number one spot worldwide. “Michael,” like “Immortal,” also didn’t benefit from good and effective promotion. Even though it faced its own set of controversies and scandals before its release, in its first week it sold 3 million copies across 31 countries and ranked third in the United States with 228,000 copies sold. Unlike the “Michael” album, whose production used former collaborators of the Pop Sultan such as Teddy Riley, the Immortal album only features Kevin Antunes. There are many unreleased Michael songs. His concerts and shows have been released officially far less often, and fans download their generally low-quality versions from the internet, while the DVD of the Bucharest concert from the Dangerous tour has consistently had good sales worldwide. Fans are hoping to get their hands on one of these rare works. Let’s hope that Sony finally shares some of that “unopened” stash of Michael Jackson material it has likened to a golden treasure with us. Source: eMJey.com / showbiz411.com