Second Single from Xscape Album to Be Released in August
Sony will officially release the second single from the new Xscape album in August — likely to coincide with Michael Jackson's birthday — but before that, it plans to offer another song from the album, "Loving You," to radio stations as an unofficial bridging single.
The song "Loving You," as an unofficial bridging single, will serve to build anticipation for the official second single that will enter the market in August. It is also worth noting that a music video will be produced for the official single, whose title has not yet been revealed.
It is also possible that "Chicago" may be selected for radio release instead of "Loving You." At the moment, "Slave To The Rhythm" is being used to market the album in Asian markets.
The release of "Loving You" on UK radio stations has been nearly confirmed, with airplay scheduled to begin on August 11.
Radio airplay can play a significant role in the success of songs in the market. The importance of a music video also cannot be overlooked. As we witnessed, these factors — along with the promotional activity Justin Timberlake carried out as a collaborator on "Love Never Felt So Good" — were effective in boosting single sales. Radio airplay of Michael Jackson's new material, in his absence, can play an important role in marketing the Xscape album.
Despite the absence of any promotional campaign for Xscape, the album has sold well and reached over one million copies in less than two months. The album entered the charts at the top position. It is still present on the charts, and if it holds on until the release of the next single, that release could breathe new life into the album, extend its chart presence further, and push its position higher. However, if the album has fallen off the charts by the time the next single is released, it would mean Sony acted too late and missed the golden opportunity to maximize sales.
What the next single will be remains a mystery. LA Reid, the head of Epic Records and one of the producers of Michael's new album, has said that fans will be the decision-makers, but no official poll has yet been launched to gather fan input.
Source: eMJey.com / DamienShields
Sony will officially release the second single from the new Xscape album in August — likely to coincide with Michael Jackson's birthday — but before that, it plans to offer another song from the album, "Loving You," to radio stations as an unofficial bridging single.
The song "Loving You," as an unofficial bridging single, will serve to build anticipation for the official second single that will enter the market in August. It is also worth noting that a music video will be produced for the official single, whose title has not yet been revealed.
It is also possible that "Chicago" may be selected for radio release instead of "Loving You." At the moment, "Slave To The Rhythm" is being used to market the album in Asian markets.
The release of "Loving You" on UK radio stations has been nearly confirmed, with airplay scheduled to begin on August 11.
Radio airplay can play a significant role in the success of songs in the market. The importance of a music video also cannot be overlooked. As we witnessed, these factors — along with the promotional activity Justin Timberlake carried out as a collaborator on "Love Never Felt So Good" — were effective in boosting single sales. Radio airplay of Michael Jackson's new material, in his absence, can play an important role in marketing the Xscape album.
Despite the absence of any promotional campaign for Xscape, the album has sold well and reached over one million copies in less than two months. The album entered the charts at the top position. It is still present on the charts, and if it holds on until the release of the next single, that release could breathe new life into the album, extend its chart presence further, and push its position higher. However, if the album has fallen off the charts by the time the next single is released, it would mean Sony acted too late and missed the golden opportunity to maximize sales.
What the next single will be remains a mystery. LA Reid, the head of Epic Records and one of the producers of Michael's new album, has said that fans will be the decision-makers, but no official poll has yet been launched to gather fan input.
Source: eMJey.com / DamienShields