Sony Uses 'Slave To The Rhythm' in Xperia Z2 Phone Commercial
On Sunday, the Michael Jackson Estate emailed to announce that an important piece of news would be shared on Michael Jackson's official website the following day. The next day it was revealed that this news concerned a new collaboration between the Estate and Sony.
Sony used Michael Jackson's unreleased but previously leaked song "Slave To The Rhythm" in a commercial for its new Xperia Z2 phones. You can watch this commercial on YouTube, where Michael's song plays at the end.
Following this announcement, the Estate stated in an email that it was thrilled by the overwhelming fan response to this new collaboration. The Estate also noted that although this song had leaked, only Michael's fans had heard it — meaning the general public would be hearing it for the very first time in this commercial. The Estate described this new collaboration as another step in expanding Michael's legacy around the world.
Michael recorded "Slave To The Rhythm" in 1989 for the Dangerous album. He had planned to include it on the 2001 album Invincible, but this did not happen. A version of the song leaked online in 2010, one year after his death. In 2013, Justin Bieber covered the song without authorization, and the recording — made by him, his associates, or others — was leaked online. Bieber then proudly defended the action on Twitter. Bieber's cover and its release sparked a wave of shock and outrage in the Michael Jackson fan community, and the Estate issued a statement declaring the unauthorized recording illegal. Now, with portions of the original song featured in Sony's new commercial, speculation has grown about the possibility of the song appearing on a future Michael Jackson album.
Source: eMJey.com / Michael Jackson Estate