Bad 25 for MTV Music Awards and American Music Awards

Pepsi recently asked a creative group to come up with a new advertising concept for the 25th anniversary of Bad, to be presented at the MTV Music Awards and the American Music Awards. This concept is not offered on beverage cans for general sale, and as mentioned, it is dedicated to the music awards ceremony. Pepsi asked the group to express the feeling of being immersed in the pleasure of life—when you are far away from all past pains and worries about the future. You can see the result below: Source: eMJey.com / looslidesign